LOUISE KEETON, ASSISTANT HEADTEACHER FOR TEACHING AND LEARNING, GREAT ACADEMY ASHTON, UK
VICKI MAGUIRE, LEADERSHIP COACH, WE LEAD WELL, UK
STEPHANIE CARLIN, LEADERSHIP COACH, STEPHANIE-CARLIN.COM, UK
Research has shown that great teaching and leadership are the top two most impactful influences on outcomes for young people (Grissom et al., 2021; Leithwood et al., 2004). Consequently, a school’s effectiveness is intrinsically tied to the professional growth of its teachers and leaders. While traditional PD (professional development) models of one-off, compliance-driven training have long been the norm, a growing body of evidence (Colin and Smith, 2021; Teacher Development Trust, 2025) suggests that such approaches are insufficient to foster genuine and sustained change. Our work utilising coaching in schools suggests that schools and multi-academy trusts are increasingly adopting coaching as a CPD (continuing professional development) approach. But what is coaching, what differen
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